Search, content, conversion, and how AI changes customer acquisition.
17 briefings
Ahrefs data shows that when a Google AI Overview appears, the top-ranking page's click-through rate drops by 34.5%. Marketers need a different definition of success.
Google's AI optimisation guide confirms that optimising for generative AI search inside Google Search is still SEO. But it also leaves several strategic questions open.
Search engines in 2026 reward content that matches user intent, context and behaviour. Keyword stuffing is not only ineffective — it can actively hurt your rankings.
A Q1 2026 study found that only around 10% of 177 brands earned any AI mention across ChatGPT, Perplexity, Gemini and Google AI. Visibility in AI search is not a given.
Search Engine Land reminds us that effective SEO is driven by business outcomes, not rankings alone. AI Overviews make that distinction more important than ever.
Semrush research shows ChatGPT users convert 4.4 times better than organic search visitors. An AI search audit helps UK marketers find and fix where they appear in answer engines.
BrightEdge data shows low source overlap but stronger brand overlap across AI search engines. Brand authority is becoming the unifying signal.
Cloudflare data shows AI crawlers now account for a distinct share of site traffic. Technical SEO audits need to classify, manage and measure that traffic alongside traditional search bots.
Search is no longer confined to Google. In 2026, SEO means optimising for AI Overviews, ChatGPT, Perplexity, Reddit, TikTok and voice assistants — all at once.
HubSpot estimates AI automation can reduce manual marketing workload by up to 88%. The real value comes from applying it to repetitive, high-volume tasks rather than replacing judgement.
The second draft Code of Practice on marking and labelling AI-generated content is likely to become the practical benchmark for Article 50. Providers and deployers should prepare now.
The Content Marketing Institute reports that HubSpot rebuilt its strategy around AI-engine traffic, which converted at three times the rate of traditional search.
Search Engine Journal argues that ranking is no longer the right metric. Sustainable visibility in 2026 comes from original research, consistent messaging and a website-as-hub approach.
The discipline has evolved from SEO through AEO and GEO to AAIO: Agentic AI Optimisation. Your website now needs to speak to people and machines.
HubSpot reports that 64% of organisations now use AI and 40.6% of marketers are updating SEO strategy for AI-powered search. The shift from search engine optimisation to answer engine optimisation is becoming mainstream.
Three-quarters of marketers now use AI for content creation, and most marketing tasks are candidates for hyperautomation. The data points to a smarter, leaner budget.
Google's Universal Commerce Protocol, launched in January 2026, lets AI agents discover, compare and purchase products directly from merchants. Retailers need to prepare now.
Browse all sectors →
