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ai overviews

3 pieces tagged “ai overviews”.

Briefing

AI Overviews cut top-ranking CTR: what to do about it

Ahrefs data shows that when a Google AI Overview appears, the top-ranking page's click-through rate drops by 34.5%. Marketers need a different definition of success.

ai overviewsctrseogoogle search
2 min read
Briefing

How to rank in Google AI Overviews, based on the data

Ahrefs reports that AI Overviews appear for 21% of all keywords but 57.9% of question queries. Understanding that distribution is the first step to appearing in them.

ai overviewsgoogle searchseodata
2 min read
Briefing

What SEO means in the age of AI Overviews

Search Engine Land reminds us that effective SEO is driven by business outcomes, not rankings alone. AI Overviews make that distinction more important than ever.

seoai overviewsbusiness outcomesstrategy
2 min read

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