BURT CONSULTANTS
Topic

ai search

9 pieces tagged “ai search”.

Briefing

Google's AI search guide: what it debunks and what it doesn't.

Google's AI optimisation guide confirms that optimising for generative AI search inside Google Search is still SEO. But it also leaves several strategic questions open.

googleai searchseo
2 min read
Briefing

90% of brands are invisible in AI search: what UK B2B firms should do.

A Q1 2026 study found that only around 10% of 177 brands earned any AI mention across ChatGPT, Perplexity, Gemini and Google AI. Visibility in AI search is not a given.

ai searchb2bvisibility
2 min read
Briefing

How to get your brand cited by ChatGPT and Perplexity.

Users are asking ChatGPT, Gemini, Perplexity and Copilot conversational questions instead of typing keywords. Here's how to make your brand part of the answer.

ai searchchatgptvisibility
2 min read
Briefing

A step-by-step AI search audit template for UK marketers

Semrush research shows ChatGPT users convert 4.4 times better than organic search visitors. An AI search audit helps UK marketers find and fix where they appear in answer engines.

ai searchsemrushauditconversion
2 min read
Briefing

AI engines cite different sources but recommend the same brands.

BrightEdge data shows low source overlap but stronger brand overlap across AI search engines. Brand authority is becoming the unifying signal.

ai searchcitationsseo
2 min read
Briefing

The technical SEO audit now needs an AI crawler layer

Cloudflare data shows AI crawlers now account for a distinct share of site traffic. Technical SEO audits need to classify, manage and measure that traffic alongside traditional search bots.

seoai searchtechnical seocrawlers
2 min read
Briefing

SEO in 2026: optimising for AI answers, not just Google rankings.

Search is no longer confined to Google. In 2026, SEO means optimising for AI Overviews, ChatGPT, Perplexity, Reddit, TikTok and voice assistants — all at once.

seoai searchmarketing
2 min read
Briefing

Build a content strategy that survives AI search

The Content Marketing Institute reports that HubSpot rebuilt its strategy around AI-engine traffic, which converted at three times the rate of traditional search.

content strategyai searchhubspotcmi
2 min read
Briefing

Three strategies that can survive AI search in 2026

Search Engine Journal argues that ranking is no longer the right metric. Sustainable visibility in 2026 comes from original research, consistent messaging and a website-as-hub approach.

ai searchseocontent strategydigital marketing
2 min read

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