BURT CONSULTANTS
Topic

marketing

4 pieces tagged “marketing”.

Briefing

SEO in 2026: optimising for AI answers, not just Google rankings.

Search is no longer confined to Google. In 2026, SEO means optimising for AI Overviews, ChatGPT, Perplexity, Reddit, TikTok and voice assistants — all at once.

seoai searchmarketing
2 min read
Briefing

Seven AI automation use cases that streamline marketing

HubSpot estimates AI automation can reduce manual marketing workload by up to 88%. The real value comes from applying it to repetitive, high-volume tasks rather than replacing judgement.

ai automationmarketinghubspotproductivity
2 min read
Briefing

Where to spend your 2026 marketing budget: AI, SEO and PPC data.

Three-quarters of marketers now use AI for content creation, and most marketing tasks are candidates for hyperautomation. The data points to a smarter, leaner budget.

marketingstatisticsbudget
2 min read
Briefing

A governance-first roadmap for customer-engagement agents.

Gartner predicts 60% of brands will use agentic AI for one-to-one customer interactions by 2028. Before building the agent, firms need a governance layer that keeps customer trust intact.

aigovernancecustomer experiencemarketing
3 min read

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