Topic

roi

2 pieces tagged “roi”.

Reading PayPal's $1.5B AI Savings Claim

PayPal is tying $1.5B in claimed savings to AI automation, restructuring and tech-stack modernisation. The number deserves scrutiny — and the framing tells you more about how AI ROI gets reported than about AI ROI itself.

AIROILeadershipOperations

5 May 2026 3 min read

Briefing

Automation is marketing's fastest path to AI returns

MarTech argues that AI ROI in marketing comes faster from augmenting existing workflow automation than from chasing breakthrough use cases. The message is to start where the workflows already exist.

aimarketing automationroimartech

3 March 2026 2 min read

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