BURT CONSULTANTS
Topic

seo

11 pieces tagged “seo”.

Briefing

AI Overviews cut top-ranking CTR: what to do about it

Ahrefs data shows that when a Google AI Overview appears, the top-ranking page's click-through rate drops by 34.5%. Marketers need a different definition of success.

ai overviewsctrseogoogle search
2 min read
Briefing

Google's AI search guide: what it debunks and what it doesn't.

Google's AI optimisation guide confirms that optimising for generative AI search inside Google Search is still SEO. But it also leaves several strategic questions open.

googleai searchseo
2 min read
Briefing

How to rank in Google AI Overviews, based on the data

Ahrefs reports that AI Overviews appear for 21% of all keywords but 57.9% of question queries. Understanding that distribution is the first step to appearing in them.

ai overviewsgoogle searchseodata
2 min read
Briefing

Why keyword density is dead and intent mapping is your 2026 SEO priority.

Search engines in 2026 reward content that matches user intent, context and behaviour. Keyword stuffing is not only ineffective — it can actively hurt your rankings.

seosearch intentcontent strategy
2 min read
Briefing

What SEO means in the age of AI Overviews

Search Engine Land reminds us that effective SEO is driven by business outcomes, not rankings alone. AI Overviews make that distinction more important than ever.

seoai overviewsbusiness outcomesstrategy
2 min read
Briefing

AI engines cite different sources but recommend the same brands.

BrightEdge data shows low source overlap but stronger brand overlap across AI search engines. Brand authority is becoming the unifying signal.

ai searchcitationsseo
2 min read
Briefing

The technical SEO audit now needs an AI crawler layer

Cloudflare data shows AI crawlers now account for a distinct share of site traffic. Technical SEO audits need to classify, manage and measure that traffic alongside traditional search bots.

seoai searchtechnical seocrawlers
2 min read
Briefing

SEO in 2026: optimising for AI answers, not just Google rankings.

Search is no longer confined to Google. In 2026, SEO means optimising for AI Overviews, ChatGPT, Perplexity, Reddit, TikTok and voice assistants — all at once.

seoai searchmarketing
2 min read
Briefing

Three strategies that can survive AI search in 2026

Search Engine Journal argues that ranking is no longer the right metric. Sustainable visibility in 2026 comes from original research, consistent messaging and a website-as-hub approach.

ai searchseocontent strategydigital marketing
2 min read
Briefing

Websites now have two audiences: humans and AI agents.

The discipline has evolved from SEO through AEO and GEO to AAIO: Agentic AI Optimisation. Your website now needs to speak to people and machines.

seoai agentsweb strategy
2 min read
Briefing

HubSpot's AI marketing predictions: from SEO to answer engine optimisation

HubSpot reports that 64% of organisations now use AI and 40.6% of marketers are updating SEO strategy for AI-powered search. The shift from search engine optimisation to answer engine optimisation is becoming mainstream.

ai marketingseoanswer enginehubspot
2 min read

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