BURT CONSULTANTS
Topic

strategy

7 pieces tagged “strategy”.

Briefing

What SEO means in the age of AI Overviews

Search Engine Land reminds us that effective SEO is driven by business outcomes, not rankings alone. AI Overviews make that distinction more important than ever.

seoai overviewsbusiness outcomesstrategy
2 min read
Briefing

Vertical SaaS in 2026: workflow moats and embedded finance.

Stripe's analysis shows vertical SaaS platforms are expanding into embedded payments and finance, with embedded finance delivering 11% lower churn and 49% faster growth.

saasfintechvertical saasstrategy
2 min read
AI Implementation

Reading PayPal's $1.5B AI Savings Claim

PayPal is tying $1.5B in claimed savings to AI automation, restructuring and tech-stack modernisation. The number deserves scrutiny — and the framing tells you more about how AI ROI gets reported than about AI ROI itself.

AIROILeadershipOperations
3 min read
Briefing

Workplace AI use has nearly doubled — but strategy hasn't kept up.

Gallup finds 40% of US employees now use AI at work, yet only 22% say their employer has a clear AI plan. Adoption is outpacing strategy, and that gap carries risk.

aistrategyworkplaceadoption
2 min read
Briefing

Match your AI strategy to your organisation's reality

Bold AI pilots collapse when operating models cannot support them. Harvard Business Review argues that AI strategy must be matched to organisational reality, not ambition alone.

aistrategyoperating modeltransformation
2 min read
Briefing

2026: the year AI stops being magic and starts being infrastructure.

The AI conversation in 2026 is shifting from general-purpose wonder to smaller models, world models and agents that augment real workflows.

aitrendsstrategy
2 min read
Briefing

The agentic AI product roadmap: where Gartner says the market is heading

Gartner predicts 40% of enterprise applications will include task-specific AI agents by the end of 2026, up from less than 5% in 2025. Product and technology leaders should plan now.

aiagentsstrategysaas
2 min read

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